Who We Are
At QSR Trading Sdn Bhd (QSRT), we are driven by a passion for delivering high-quality food products that enrich the lives of Malaysians. Established as a leading marketing and distribution company, we specialize in frozen chicken-based products under our flagship brand, AYAMAS. Over the years, we’ve expanded our product range to include a variety of frozen, chilled, and ambient food offerings that cater to the diverse tastes and preferences of our customers.
Our product lineup includes favorites such as Golden Nuggets, Breaded Chicken Drummets, Crispy Fried Chicken, Chicken Meatballs, and Premium Chicken Frankfurters. In addition to AYAMAS, we’ve further diversified our portfolio with AYAMAS KITCHEN and FATBOI, bringing even more choices to the market. We are also proud to distribute renowned third-party brands, including LIFE, KEWPIE, AKBAR TEA, and LACTIMA, helping to bring even more trusted and high-quality products to Malaysian households.
QSRT’s journey is marked by a commitment to excellence. Our dedication to providing top-notch products has earned us prestigious awards and recognitions, including the QUDAL (Quality Medal) Awards, which named AYAMAS as the Best Brand for Frankfurters in 2016/2017, and the Best Buy Award 2017/2018 for our frozen food range. In addition, we were honored with the Asia Pacific International Entrepreneur Excellence Award, winning in categories such as Excellence Brand, Excellence Product, Excellence Leadership, and Excellence Service Quality. Most recently, we were recognized as Grocery’s Best Key Account 2023 by Giant Malaysia.
As we continue to grow, we remain committed to product innovation through our in-house R&D Department, where we focus on maintaining the quality of our products and developing new offerings that meet the ever-changing demands of the market. Each product we offer adheres to the Halal requirements set by JAKIM and other globally recognized halal certification bodies, ensuring that all Malaysians can enjoy our food with peace of mind.
At QSRT, our mission is simple: to consistently deliver premium quality, innovative, and trusted food products that bring families together and satisfy their evolving culinary needs. With a legacy of excellence and a future focused on continuous growth and consumer satisfaction, we remain at the heart of Malaysia’s food industry.
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