News & Events

Prosperousss Joyful Year Campaign
QSR Trading Sdn Bhd has launched a special campaign in celebration of Chinese New Year, titled “Prosperousss Joyful Year” running from 15 December 2024 to 15 February 2025. Lucky customers can stand a chance to win prizes worth up to *RM188,888.00 in cash and Touch ‘n Go e-wallet credits.
The campaign has received an overwhelmingly positive response from shoppers, who are thrilled at the opportunity to win exciting rewards while enjoying a festive shopping experience.
With this initiative, QSR Trading Sdn Bhd continues to strengthen its connection with customers and spread joy during this celebratory season.
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Tastefully Expo
QSR Trading is thrilled to participate in Tastefully Expo 2024 at Mid Valley, showcasing its commitment to quality and innovation in the food industry. Visitors to the QSR Trading booth can explore a range of delicious products, including popular food brands and unique culinary items that cater to diverse tastes.

Merdeka Campaign
QSR Trading’s Hari Merdeka campaign celebrated Malaysia’s Independence Day by promoting national pride and unity. This initiative aimed to create brand awareness, encourage trials and purchases of QSR Trading products, and generate excitement by rewarding consumers with attractive prizes. The campaign emphasized the importance of patriotism and fostering a sense of togetherness among Malaysians.

Hari Raya Campaign
QSR Trading’s special Hari Raya campaign, featuring popular celebrity chef Angah, took place at IOI Mall Putrajaya. This vibrant event celebrated the festive spirit and the joy of sharing delicious food with family and friends during the Raya season.
Angah engaged with fans, shared his favorite festive recipes, and highlighted QSR Trading’s range of products perfect for Hari Raya cooking and gatherings. Visitors also had the opportunity to participate in mini games, join exciting cooking demonstrations, enjoy exclusive product promotions, and meet Angah in person.

Chinese New Year Campaign
QSR Trading launched its vibrant Chinese New Year campaign to celebrate the prosperous season and bring families together. This year, we’re offering a delightful range of products perfect for festive feasts and gatherings, ensuring that every celebration is filled with flavours and tradition.
As part of the campaign, customers enjoyed special promotions and exclusive discounts on our popular food items for easy cooking preparation. Additionally, we hosted engaging events and cooking demonstrations, showcasing traditional recipes and innovative dishes that highlight the best of Chinese cuisine

Truck Activation
QSR Trading is excited to roll out a series of engaging truck activation activities across the Klang Valley. This initiative aims to bring delicious food and fun directly to the community, showcasing QSR Trading’s popular brands and innovative products in a dynamic, interactive way.
The Meals on Wheels truck activation activities will not only bring delicious food to the community but also create an interactive experience that engages customers in a fun way. The combination of tasting sessions, live cooking demonstrations and exclusive promotions will surely attract a diverse crowd. Plus, offering discounts on popular products is a great way to encourage participation. It’s a wonderful opportunity for QSR Trading to connect with the community and showcase its brands.

Distributor Conference 2024
QSR Trading hosted a successful Distributor Conference at VE Hotel, Bangsar, bringing together key partners from across the country. This event served as a platform to strengthen relationships, share insights, and discuss future strategies for enhancing collaboration and driving growth.
Throughout the conference, attendees participated in engaging presentations that highlighted QSR Trading’s latest product innovations, market trends, and best practices. The discussions focused on building a stronger network and exploring new opportunities.

Malaysia International Halal Showcase (MIHAS) 2023
QSR Trading Sdn Bhd showcased its innovative products and services at MIHAS 2023, held at MITEC, Kuala Lumpur. As a prominent player in the food industry, the company highlighted its commitment to quality and sustainability, presenting a range of offerings that cater to diverse markets. The event provided a platform for QSR Trading to connect with international buyers, expand its network, and strengthen its position in the global Halal industry.

Staff Celebrations
QSR Trading Sdn Bhd is committed in fostering a vibrant and inclusive work culture by celebrating cultural and social occasions each year, including Hari Raya, Chinese New Year, Deepavali, Christmas, International Women’s Day, Birthday and New Born. These celebrations not only honor the diverse traditions and values of the company’s employees but also strengthen community ties and promote a sense of belonging within the organization.

Press Releases
QSR Trading Press Releases section, where you can find the latest news and updates about our company. We are committed to keeping our partners, customers, and stakeholders informed about our initiatives, product launches, events, and industry developments.